NEVER MISS A SWIM

underwear that you can swim in.

Made consciously in Europe out of recycled materials. We’re committed to being honest so that your decisions are informed.

SHOP THE COLLECTION

what to wear for wild swimming
sustainable bikini brands
  • Just love how comfortable they are!

    Absolutely love how comfortable they are. Loads of support in the bra and the high waisted design of the briefs is perfect for feeling feminine and held in with out it being too tight. The material is really nice and felt good against my skin, would highly recommend purchasing a few pairs especially for the summer months when one simply won’t be enough! - Skyla

  • Absolutely obsessed!

    Absolutely obsessed with my Whims! I stopped wearing a bra a while ago but loved the idea of being able to swim whenever and wherever I wanted so I got myself the classic midnight set with swimming in mind. I found them so comfy that before long I started wearing them as normal underwear too, even when I knew there was no chance of as swim. The bra in particular is the perfect balance of supportive, but in a way that you doesn't stick into you which is why I stopped wearing bras in the first place!

    I now also have the sports bra in rust. Love the colour so much and wear it most days - have also worn for both yoga and surfing and happy to report it stays put.

    Can't wait to see what styles and colours they bring out next! Love the ethos and how transparent they are about their processes.

    Very happy I found you! - D Taylor

  • I can’t stop wearing them!

    A truly beautiful 2-piece! In love with the cut and design, super flattering and fantastic colour choices. I decided to mix and match with a different coloured top and bottom, and am so so happy with the look. A wonderful company to purchase from - the whole production has been deeply considered. Thank you Whim - I can’t stop wearing them! - Katie

  • The perfect bikini for someone with self confidence issues.

    I love my Whim bikini set. Being someone who normally would go for a swimsuit over a bikini, due to my lack of self confidence, I was so surprised by how good I felt when I first put the bikini set on.

    I’m normally a size 8 but sized up so it wasn’t too tight and they fit perfect. So comfortable and flattering.Have surfed and swam in the bikini set and stays up nicely ❤️ 100% would recommend. - Bella

  • I hadn’t worn a two-piece for some time…

    I hadn’t worn a two-piece for some time (years even!) but I was inspired by the SwimatWhim collection, the company ethos and the general enthusiasm for swimming whenever. So I went ahead and ordered in midnight. The fit is great and it was really liberating to be swimming in a (heated) outdoor pool wearing my new swim wear. I am thinking about getting the beautiful sports bra in orange. - Helen

  • Absolutely love my Whims

    Absolutely love my Whims, I have two pairs and feel so confident and supported when wearing them. They’re breathable so I can wear them all day and be ready for a spontaneous swim! Feels wonderful to support a small woman owned business, I love how open they are with their learnings too. - Natasha

  • I absolutely love them

    I got a set and absolutely love them. They are so comfortable and flattering. I love the sustainability ethos. What a fab brand! - Muffin

sustainable swimwear brands