about us
Our mission is simple.
To give women the freedom and confidence to swim whenever and wherever they wish.
women of whim
We love doing things. Mostly things that take us outside. All the better if they involve swimming. And we’re done missing out.
So we started Whim. Conscious intimates that you can swim in. Our answer to every swim missed, every boob popped out, every soggy walk home.
To us, Whim is freedom, Whim is confidence, Whim is choice.
We’re redefining basics by taking a classic silhouette that has proved the test of time and adding everything you look for in good swimwear.
Whim is an ode to all women. Our designs are made for comfort and functionality so that all women can feel the best version of themselves when wearing them.
Our Ethos
Sustainability isn’t a choice or a trend, it’s a necessity. A baseline. We won’t use sustainability as a marketing campaign, but we will promise to keep you informed in the decisions we make. No smoke and mirrors, just facts.
To find out more about our traceability and transparency see FAQs.
